Our Story

From the lanes of Italy to the Indian streets, we are a fun, young, vibrant denim brand in the industry of denim makers. Designed by Italy’s premier fashion house, ‘Studio Moda Creativa’, and now mastered by us, we dig deep into quality and commit ourselves to be at the creative frontier. Launched in 2012, today the brand is one of the most loved youths fashion denim brand in the country.

Our products stand testimony to the unique craftsmanship, styling, and fervor for fashion under the premium youth casual brands.

Made to the cut, SIN is a cult brand for millennials, who want to stand out from the crowd. SIN carries the charm of global fashion with a beacon of effortless style. The gen-next prefers us due to our state-of-the-art design standards and high-quality products. The brand constantly re-invents and never strays near the beaten path.

The brand’s current product portfolio offers denim, casual shirts, cotton trousers, t-shirts and sweatshirts.

The brand has added many feathers in the cap in terms of awards & accolades – Images’ Most Admired Fashion Brand (2013), Emerging Brand by Reliance Trends at India Fashion Forum (2015), India’s Most Trusted Brand Award by International Brand Consulting Corporation, USA 2016, and Best Emerging Menswear Brand awarded by Lulu Group (2017) to name a few.

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