Our World

Launched in April 2013, Sin, is a premium wear brand, designed by Italy’s premier fashion house, ‘Studio Moda Creativa’, at Milan. ‘Sin’ a creation for Gen next. Specially designed for the youth, to brighten up his existing lively lifestyle. 

Complimented by a vibrant design team in India, the brand pushes its boundaries on creativity and quality, ensuring that every single product stands testimony to the unique craftsmanship and styling, becoming of a premium, youth casual wear brand.

Sin is part of Clothing Culture Ltd., the textile & apparel division of the Rs. 3500 cr. Balkrishna Group.

With its own state of the art factory in Dombivli, near Mumbai, with a manufacturing capacity of more than 1 lakh units per month, the company is equipped with a strong infrastructure fueling its ambitious growth plans.  The company will soon operationalize its own washing unit which will enable it to introduce innovative washes for the seasons to come.

Sin has recently won the “Most Admired Fashion Brand Launch” award in India at the India Fashion Forum’14.



About the Founder:
Spearheaded by Mrs. Vijaylaxmi Poddar, M.D., Clothing Culture Ltd. has more than two decades of rich leadership experience in the Textile & Apparel industry. She lends her experience and expertise across the entire spectrum of the product creation.